老楊方塊酥
方塊酥包裝設計

T.K Food

“The Cubic Story” Cubic Pastry
Packaging Design

客戶 : 老楊食品
品牌 : 老楊方塊酥

Client : T.K FOOD CO., LTD.
Brand : T.K Food



Published on  06. 06. 2019

T.K Food

“The Cubic Story” Cubic Pastry
Packaging Design

為在地傳統品牌禮盒注入新穎風格,詮釋包裝新篇章。
邁入四十年的老楊方塊酥,已經成為旅遊嘉義必買名產,在不斷的推陳出新下,如何將感受回歸初心是這次的挑戰。

方塊酥,是很多人的懷念滋味;而小時候讀的童話故事總是藏著豐富的想像力及童心,此次的概念是以故事“酥”的角度發想,主題「THE CUBIC STORY」以童趣插畫風格展現了不同口味的幻想故事,選用台灣傳統的口味-鹹蛋黃搭配小鴨的故事及紫心地瓜熱氣球,並加入蕎麥為傳統方塊酥注入更多健康的滋味,讓充滿童趣及幽默感的畫筆下喚醒那些被遺忘的童年美夢。


Add a novel style for the traditional brand, create the new chapter for package.
TK Food has been the fourth decade, and become the one of most popular souvenir choices in ChiaYi. However, under the constant innovation, how to bring the original purpose back is the challenge this time.
Cubic pastry, is the childhood taste for many people; and the fairytale story is full of imagination and childlike. Hence,「THE CUBIC STORY」as the theme, and represent the imaging story with childlike illustration style for different flavors; Taiwanese traditional flavors was chosen – salted egg yolk match with little duck and the purple sweet potato hot air balloon, moreover, buckwheat was adding for more health.
To sum up, awake those being forgotten childhood dream by the childlike and humor illustration while you open this Cubic Story book.








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