名屋
牛乳系列・白桃&荔枝牛乳 包裝設計

Famous House 

Milk Series 
Peach & Lychee Packaging Design

客戶 : 名屋食品廠產業股份有限公司
品牌 : 名屋

Client : Famous House Food CO., LTD.
Brand : Famous House



Published on  07. 30. 2020

Famous House 

Milk Series 
Peach & Lychee Packaging Design

名屋食品秉持著增添生活風味的理念,為牛乳系列的推陳出新,推出白桃與荔枝口味,

有別於市面上牛奶的單一口味,在水果與牛乳的搭配上持續進步。

延續牛乳系列的整體感,新推出的白桃與荔枝口味兩款包裝設計,將牛乳與乳牛意象與水果連結,擬牛化的將白桃與荔枝嵌入其中。設計上保留水果的特色線條與顏色,並將乳牛圓潤的身軀加入其中,如同乳牛自帶果汁的香氣與甜美而產出牛乳;而藏於荔枝果肉裡的乳牛,彷彿播開荔枝即能吃到一口香濃牛乳。

使用美式風格的字體,肥厚圓融,與牛乳系列果汁名稱相互搭配;鮮明的顏色搭配以便辨識口味,整體設計童趣溫潤,亦帶出休閒飲品的豐富風味。

Family House keeps the concept of making life more flavorful. Therefore, release peach and lychee flavor for milk series, that different from the single flavor milk.
Continue the whole feeling of milk series on peach and lychee flavor package design, combine the dairy cattle with fruits, and create an interesting graphic. Moreover, keep the shape and color of fruits, which like the dairy cattle create fruit milk naturally.
With the American style text type to match the milk series. Distinguish the flavor by the colorful color which makes the whole design cute and funny, in addition, brings out the rich taste of the casual drink.







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