鉅瑋
亞洲不織布展概念與展場設計
Graminton

2024 ANEX
Exhibition Design
Client
鉅瑋實業有限公司
Graminton Enterprise LTD.

Brand 
Graminton 鉅瑋
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Executive Creative Director
Ying-Fa Wang 

Executive Project Director
Hsiu-Ju Hsu

Art Director + Designer
Cih-Wan Wang|Chia-Ling Tseng

Project Planning 
Chih-Chia Chang

Photographer
Ya-Chi Hu
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Published on  05. 24. 2024

Graminton

2024 ANEX
Exhibition Design

鉅瑋身為台灣不織布供應商,此次展覽除了展現企業的專業與創新研發力,更帶出全新的生活概念,提出 𝘎.𝘓𝘢𝘣𝘰 明日生活實驗場,雙方團隊透過長期的聚焦與梳理,以  未來科技  實驗佐證  創新研發  生活提案  為關鍵字,為你我創造更美好、可持續性、更具價值的生活方式!

「 𝗧𝗵𝗶𝗻𝗴𝘀 𝗚𝗼 𝗕𝗲𝘁𝘁𝗲𝗿. 明日生活實驗場 」
在展場中我們透過空間分區配置與路線引導,從企業 5G 主張、布料解析、綠色永續、材質展現、生活應用到末端產品供應,一一 展示在鉅瑋不織布不只是布,而是給予明日更好的選擇,更多的可能!

展場外觀結合企業核心標誌 𝗚 為發想,並融合不織布交織的意象,色彩選擇對比強烈的沈靜灰和青芽綠,展現強烈的未來感,半封閉式的空間結構,運用局部穿透呼應未來性,空間中心點以凸起的平台結合日常場景切割,有不織布融入的現代日常,從露營、育兒、旅行、清潔...等需求都是最佳助手,也讓參與這場明日實驗的你我更投入其中、感受更多美好生活的想像。

透過企業核心價值結合概念傳遞,鉅瑋不只是不織布專業供應商,以這場為期三日的亞洲最盛大的不織布展為起點,實驗持續進行中,逐步實踐更好的明日,在這裡不斷探索、實現不織布的無限可能。

 

As a leading nonwoven fabric supplier in Taiwan, Graminton's presence at this exhibition goes beyond showcasing professional expertise and innovation — it introduces an entirely new vision for living. Presenting G.Labo: The Laboratory of Tomorrow's Life, the two teams have spent considerable time focusing and refining a shared direction, built around four core keywords: Future Technology, Experimental Evidence, Innovative R&D, and Life Proposals. Together, we create a better, more sustainable, and more meaningful way of life — for you, and for all of us.

 

"Things Go Better. The Laboratory of Tomorrow's Life"

Throughout the exhibition, spatial zoning and guided pathways lead visitors on a journey — from Graminton's 5G philosophy and fabric analysis, to green sustainability, material showcase, lifestyle applications, and end-product supply. Each step reveals that Graminton's nonwoven fabric is more than just fabric — it is a better choice for tomorrow, and a world of greater possibilities.

The exterior of the exhibition space draws inspiration from Graminton's core symbol — the "G" — interwoven with the imagery of layered, interlaced nonwoven fabric. A bold contrast of calm grey and fresh sprout green is chosen to project a strong sense of the future. The semi-enclosed spatial structure incorporates strategic moments of transparency, echoing the forward-looking vision of the brand. At the heart of the space, a raised platform divides the area into everyday life scenarios — a modern daily life where nonwoven fabric seamlessly integrates, from camping and parenting to travel and cleaning. In every need, it is there as your ideal companion. This immersive setting invites every visitor to step deeper into the laboratory of tomorrow, and to feel the full breadth of what a better life can look like.

Through the seamless integration of core values and conceptual storytelling, Graminton is more than a professional nonwoven fabric supplier. With this three-day exhibition — the largest nonwoven fabric trade show in Asia — as its starting point, the experiment continues. Step by step, a better tomorrow takes shape. Here, the possibilities of nonwoven fabric are endlessly explored, and endlessly realized.



















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