Coastline
One Bite Mullet Roe
Gift Set Design
鑫合海岸鮮物有限公司
Brand
Coastline 海岸鮮物
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Executive Creative Director
Ying-Fa Wang
Executive Project Director
Hsiu-Ju Hsu
Art Director + Designer
Cih-Wan Wang
Project Planning
Yen-Chi Chang
Photographer
Ya-Chi Hu
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Published on 06. 04. 2024
Coastline
One Bite Mullet Roe
Gift Set Design
由在地職人打造的果乾烏魚子禮盒,精選三種台灣優質水果 x 海岸鮮物高品質烏魚子,結合一口吃的產品概念,讓海陸交織的甜鹹滋味在口中碰撞綻放!
整體包裝以 繽紛 碰撞 新鮮 為關鍵字,主視覺透過水果切開的剖面結合烏魚,象徵兩種不同風味的交織,三種水果插畫與三種色彩相互呼應,使三款內盒搭配後的視覺更加活潑;不同於單盒的繽紛意象,大外盒選擇以深藍色調帶出海洋氛圍,透過魚尾線條帶出波光粼粼,烏魚在水中暢遊的意象,加入橘色色塊點綴,呼應禮盒中的珍貴果乾與烏金,透過局部上光的效果,更展現禮盒的典雅氣質!
由外而內從典雅到繽紛,如同品嚐果乾烏魚子的過程,視覺的期待到味覺的驚艷,帶出意想不到的美好感官體驗!
𝙊𝙉𝙀 𝘽𝙄𝙏𝙀 𝙈𝙐𝙇𝙇𝙀𝙏 𝙍𝙊𝙀 𝙭 𝘿𝙍𝙄𝙀𝘿 𝙁𝙍𝙐𝙄𝙏
A dried fruit and mullet roe gift set crafted by local artisans — featuring three premium Taiwanese fruits paired with high-quality coastal mullet roe. Built around the concept of a single bite, the sweet and savory flavors of land and sea collide and bloom together on the palate.
The overall packaging is defined by three keywords: vibrant, collision, and fresh. The key visual brings together cross-sections of sliced fruit and the mullet fish, symbolizing the interweaving of two distinct flavor worlds. Three fruit illustrations paired with three corresponding colors echo one another across the three inner boxes, creating a lively and dynamic visual composition. In contrast to the vibrant energy of the individual boxes, the large outer box is dressed in deep ocean blue — evoking the atmosphere of the sea. Fish tail strokes ripple across the surface, capturing the glistening shimmer of water and the image of mullet gliding freely through the deep. Touches of orange punctuate the design, echoing the precious dried fruits and Black Gold within. Finished with a spot UV effect, the gift box radiates an air of understated elegance.
From the outside in — from elegance to vibrancy — the unboxing experience mirrors the journey of tasting the dried fruit mullet roe itself: visual anticipation giving way to a flavor revelation, delivering an unexpectedly beautiful sensory experience.







