松下乘涼
梅香義式冰淇淋系列設計

PINETATA

Ice Cream Package Design

Client
松下乘涼自然生態休閒遊樂事業股份有限公司
BREEZY PINES GARDEN

Brand 
松下乘涼 PINETATA
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Executive Creative Director
Ying-Fa Wang 

Executive Project Director
Hsiu-Ju Hsu

Art Director + Designer
Cih-Wan Wang|
Shiang-Yin Su&Szu-Ying Lu


Project Planning
Chih-Chia Chang

Photographer
Ya-Chi Hu

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Published on  06. 14. 2024

PINETATA

Ice Cream Package Design

松下乘涼 Pinetata 是一座複合式觀光休憩園區,提供老梅為基底的健康小點,讓你我陶冶身心、在松柏林間享受大自然的純粹。

首推出的義式冰淇淋系列,以產品原料插畫帶出品嚐冰淇淋的繽紛美好感受,產品基底使用十年窖藏老梅搭配濃醇鮮奶製作,視覺中也強化梅子的意象,運用圓潤飽滿的插畫風格,讓版面更加可口繽紛,底盒主色系保留品牌的自然森林綠,與各式原料交織構成的主視覺,也更加凸顯視覺的童趣可愛調性,而不規則的版面排列,就像那一口冰淇淋,總是帶來出其不意的美好!

Pinetata is a nature-inspired leisure park, serving healthy snacks made with plum at their core — come unwind, refresh, and lose yourself in the serenity of the pine forest.

The debut gelato series celebrates its ingredients through lively illustration, evoking the colorful pleasure of every bite. Made from ten-year-aged plum and rich fresh milk,
the plum motif takes center stage — rendered in a plump, rounded illustration style that makes the packaging as inviting as the flavors within. Anchored in the brand's forest green, the playful, irregular layout captures that same spontaneous delight

— just like gelato itself.








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