傳承首代紅茶職人精神再翻轉【和菓森林】！

來自莊園裡的老欉紅茶，透過老茶師的技術，完美呈現日月潭紅茶獨特風味；在品茗茶香感受其美好風土與真情！
除了本土紅茶的永續復興，在商品及禮盒打造上，也持續構思能夠降低碳排量與環境負擔的可能性！設計策略上延續和菓森林日式職人精神的品牌風格，與傳達品牌茶廠所蘊含自然豐富生態與純淨環境作為出發，主題以「兔躍茶間，芬芳茶韻」來呼應。

｜商品包材到印刷構思的減碳方向｜
・選用綠色包裝：100% 的再生紙漿的紙材，從源頭降低碳排放。
・包裝簡化同步提高包裝功能性：降低相關附加包裝，減少包裝空間浪費，產品運輸量體再提升
・包裝效率UP：在外盒設計上以採用一體成型的飛機盒，讓紙盒的摺疊收納更好管理，儲貨空間再放大。
・禮盒內的商品共用盒巧妙設計，讓不同風味的產品僅需更換說明卡片，包裝運用更彈性，紙張使用總面積降低 65%。
・減少油墨印刷面積：在設計上捨棄底色印刷，讓紙材與設計做更緊密的結合與留白的構思。而產品說明上，結合數位標籤導入QRcode，讓印刷面積可大幅下降，總體將油墨使用降低 66% !

和菓森林在茶文化的職人用心精神，除了從產品打造上可見的用心，在包裝與設計面向也跟隨時代永續共好的精神，隨時調整並用行動力展現社會與環境責任，讓品牌、設計、消費者攜手，在日常就能一點一滴改變環境與未來！

HUGOSUM carrying forward the spirit of the first generation black tea artisan, and reimagined.

Old vine black tea from the estate, crafted by a veteran tea artisan, capturing the distinctive character of Sun Moon Lake — sip by sip, discover the terroir and passion of this beautiful land.
Beside revitalize local black tea, in the package design we continue to think about how to reduce carbon emissions and easing the burden on the environment.

Design strategy carry on the Japanese artisan spirit style of the brand and conveying the brand’s commitment to the rich natural ecosystem, centered around the theme — "Rabbits at Play Among the Tea, Fragrance Carried on the Breeze."

｜Carbon Reduction Approach- From Packaging Materials to Print Design｜

・Green Packaging: All paper materials are made from 100% recycled pulp, reducing carbon emissions at the source.

・Streamlined Packaging with Enhanced Functionality: By minimizing supplementary packaging components, we reduce wasted packaging space and improve shipping efficiency.

・Packaging Efficiency increased : The outer box features an all-in-one mailer box design, making folding and storage more manageable while maximizing warehouse space.

・Shared Inner Box Design: A clever shared-box system for gift sets allows different flavors to be distinguished simply by swapping insert cards — increasing packaging flexibility and reducing total paper usage by 65%.

・Reduced Ink Coverage: Background printing has been eliminated, allowing the natural paper texture to integrate seamlessly with the design and embrace intentional negative space. Product information now incorporates digital labels with QR codes, significantly cutting print area and reducing overall ink usage by 66%!

HUGOSUM's artisan spirit runs deep — from the products they craft to the packaging  design. Guided by sustainability and a shared responsibility for the world we live in, the take action every day.
Because when brand, design, and consumer come together, even the smallest choices can shape a better future.