trreeo
EX Health Supplements
Package Design
山果股份有限公司
Brand
樹重奏 trreeo
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Executive Creative Director
Ying-Fa Wang
Executive Project Director
Hsiu-Ju Hsu
Art Director + Designer
Cih-Wan Wang|
Chia-Ling Tseng|Shao-Chun Liao
Project Planning
Cih-Wan Wang
Photographer
Ya-Chi Hu
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Published on 10. 14. 2024
trreeo
EX Health Supplements
Package Design
產品成分升級,譜出𝑵𝑬𝑾包裝奏鳴曲!
Trreeo 秉持著品牌初衷,以足量添加、自然有感目標,更細微的觀察不同客群與其生活型態的相關保健營養需求,打造更切合的產品;讓忙碌生活的現代人,能更輕鬆照顧健康。
最新推出的 𝐄𝐗 系列,外盒主色延續品牌綠來強化品牌氛圍,主視覺以系列名稱 𝐄𝐗 並運用燙金與特殊字體設計帶出頂級的質感意象。系列的關鍵成分也運用 icon 形式呈現,來強化溝通與呈現價值感;並針對不同訴求的品項搭配不規則底紋方便消費者查找商品,盒身側面則運用設計邊框來做統整,讓各家專利商標呈現上仍維持一制性,不凌亂;也更有效傳遞產品優勢面!
整體設計上,運用版面配置及字級大小以及符號來引導閱讀,讓消費者找尋關鍵成分及其專利大廠資訊更為流暢,更快速找到所需的營養補充,讓健康常伴左右。
Product Upgraded, New Packaging — A Fresh Sonata Begins!
Trreeo stays true to its founding vision — generously formulated, naturally effective.
By taking a closer look at the diverse lifestyles and wellness needs of different consumer groups, we craft products that truly fit. Because for the modern person on the go, taking care of your health should be effortless.
The newly launched EX series features an outer box anchored in the brand's signature green, reinforcing a cohesive brand presence.The key visual centers on the EX series name, elevated with gold foil stamping and custom typography to convey an image of premium sophistication.
The key ingredients of each product are expressed through custom icons, reinforcing clear communication and conveying a sense of premium value.
Distinct irregular patterns are applied across variants to differentiate products by their specific health claims, making it effortless for consumers to identify and find what they need.
The side panels of the box feature a unified design frame, bringing all trademark and patent information together in a cohesive and organized manner .
This approach also ensures that the product's key advantages are communicated with greater clarity and impact.
The overall design employs thoughtful layout composition, typographic hierarchy, and visual symbols to guide the reader's eye — making it easier for consumers to locate key ingredients and their associated patented supplier information.
The result is a seamless browsing experience that helps consumers quickly find the nutritional support they need, keeping health close at hand, every day.







