「食飽飽，過好年」台灣農曆新年，正是人心團圓，幸福凝聚的時刻。

每逢這段期間，食慾總是被滿桌的珍饈佳餚挑起，莫名張揚；2013年老楊的紅包袋設計，以「食飽飽，過好年」為主題企劃，只要吃飽、充滿力氣，就能為接下來一整年的好日子作足準備。設計概念將台灣過年包紅包的獨有習俗，連結伴手禮賦予台灣人的文化底藴，將「食」鑲嵌其中，藉由生動彈性的圖像線條、色彩豐沛的插畫風格，重新詮釋台灣傳統年節的俗諺俚語，傳遞美好的年味祝福。


TK Food 2013 red envelope, based on“ Well-feasted, and have a good new year”, connects the traditional custom of “having red envelopes” during the Chinese New Year to the Taiwanese custom of giving gifts. With the word “dining” illustrated with carefully-designed lines and vivid pictures, TK Food 2013 red envelope re-interprets the images of proverbs regarding the Chinese New Year with colorful illustrations, conveying a wonderful and happy atmosphere of the Chinese New Year.