SIID CHA
Store Supplies Design
品牌 : 吾榖茶糧
Client : Linyuan Foods
Brand : SIID CHA
Published on 02. 20. 2014
SIID CHA
Store Supplies Design
除了空間上的構思,裡頭的細節規劃也是呈現品牌整體感受的重點;延續原木感的空間基調《吾穀茶糧》在道具的選用上,掌握木材質的運用,給予畫龍點睛的妝點綴飾。
菜單以情境式拍攝的食茶餐點,融入現代簡約的設計編排,清晰乾淨,增加了菜單的易讀性;負責襯托菜單的板夾則是選用木質調材質,並以金屬鐵夾調和,金屬的些微斑駁感與木質紋路,異材質的搭配,展現豐富層次,讓點單更顯愜意。而點餐後,給予顧客的「候餐號碼牌」也悉心講究:一手掌握的半圓弧形木質號碼牌,自然紋理的表現與沈甸甸的實木手感,提供顧客最溫暖踏實的候餐體驗。
Beyond the spatial concept, the thoughtful planning of every detail plays an equally important role in conveying the brand's overall character. Staying true to the natural wood aesthetic that defines Wu Gu Cha Liang, prop selection centers on the use of timber materials, each chosen to add just the right finishing touch.
The menu features context-driven food and tea photography, paired with a clean and modern layout that enhances legibility and clarity. The clipboard chosen to complement the menu is finished in a wood-toned material, balanced with metal clips whose subtle patina and natural grain create a rich layering of contrasting textures, making the ordering experience feel all the more relaxed and pleasurable. Equal care is given to the table number holder presented to guests after ordering: a palm-sized, half-arc wooden number stand whose natural grain and satisfying solid wood weight offer the warmest, most grounded waiting experience.



