Shaanxi Thirteen
Golden Moon Pastry Gift Box&
Mid-Autumn Festival Gift Box Packaging Design
品牌 : 陝拾叄
Client : Shaanxi Thirteen
Brand : Shaanxi Thirteen
Published on 09. 06. 2022
Shaanxi Thirteen
Golden Moon Pastry Gift Box&
Mid-Autumn Festival Gift Box Packaging Design
「 花好月圓人團圓,共賞花火照金月。」
趕在秋季盛開的花們,乘著白天暖陽的滋養,在秋天的時節各自綻放;夜晚的涼意,提醒著夏天已然過去,也訴說著中秋佳節團圓的溫暖。
陝拾叄今年推出兩款專屬的中秋禮盒,金月酥禮盒以秋季盛開的花為主題,將百合、芙蓉、菊花及桂花轉化成空中綻放的花火,與燙金的線性月亮相互搭配,宛如在天上的美不只月,還有含光綻放的花火;粉橘色的底色,不僅帶出花火綻放時照耀的暖光也有著中秋團聚的溫暖氛圍;外袋也以粉橘色底為基礎,燙金的線性花火排列帶出簡單大方的送禮感受。
而花好月圓中秋禮盒,則以通用外盒加上袖套並賦予花好月圓的祝福寓意,在送禮的同時也能帶著滿滿的祝福,交錯而置的秋日花火,各自綻放、共享美麗,帶著粉橘的底色加上燙金的祝福語,更能讓人感受到相聚的可貴。
不同寓意的禮盒,有著相同的祝福意義,無論中秋佳節的你身處何處,皆能看到金月照耀的大地,享受秋花盛放的視覺饗宴,吃著美味的糕點,感受幸福的時刻。
The flowers that bloom in the rush of autumn, nourished by the warmth of the sun, open in full splendor as the season unfolds. The coolness of the evening air whispers that summer has passed, and speaks of the warmth of reunion that the Mid-Autumn Festival carries.
Shaanxi Thirteen introduces two exclusive Mid-Autumn gift boxes this year. The Golden Moon Pastry Gift Box is themed around the flowers of autumn, transforming lily, hibiscus, chrysanthemum, and osmanthus into fireworks blooming in the night sky, set against the gold foil linear moon. The beauty above is not the moon alone it is also the radiant burst of flowers alight with their own glow. The soft orange-pink base color evokes both the warm light cast by fireworks in bloom and the gentle warmth of Mid-Autumn reunion. The outer bag echoes this foundation, with gold foil linear fireworks arranged across it, creating a clean and gracious gifting impression.
The Flowers in Full Bloom, Moon at Its Fullest Mid-Autumn Gift Box pairs a versatile outer box with a sleeve, carrying with it the blessing its name holds. Every gift given becomes a gift of wishes. Autumn fireworks arranged in alternating patterns each bloom in their own way, sharing their beauty together. The soft orange-pink base paired with gold foil blessings makes the preciousness of togetherness all the more felt.
Two gift boxes, different in their meanings yet united in the same wish. Wherever you may be this Mid-Autumn Festival, may the golden moon illuminate the land before you, may the autumn blossoms offer a feast for the eyes, and may every bite of pastry bring a moment of pure happiness.





