春城無處不飛花，寒食東風御柳斜。

在迎新春之際，柳絮飛舞、落花無數，寒食節的東風吹撫著院子中的柳枝，在這個節日，家家戶戶禁炊煙、火燭，只能吃冷食，因此在這天到來之前，每個居民都會提早準備糧食，以便在這天食用；在傳統節日上，寒食節與清明節相近，也有著除舊佈新的意涵，寒食節禁火，而清明節請新火，但因這兩個節日相近，寒食節的習俗逐漸與清明節融合，也慢慢的被淡忘。

外包裝以蘇軾寫下的「寒食雨二首」表現在排版上，一首道出春日淒涼串連出寒食節的習俗，二首則呈現詩人在現實與理想之間的矛盾衝突，再次扣緊寒食節的主題；對於漂泊異鄉的學子們，寒食節不免觸動思鄉情懷，在春雨綿綿的時節，吃著寒食自感孤獨。簡單的排版設計，傳達出寒食糕的傳統與樸實，詩句間大大小小縱橫坐落，宛如忽近忽遠的道出人生，願我們都能在具有紀念意義的時節裡，珍惜食物，感謝那些曾經為爭取人民利益的英雄。

寒食節有著很多典故，是對於忠臣的紀念，也是為了反省聽信讒言而導致的錯誤；陝拾叄在推崇中國文化不遺餘力，在寒食節漸漸被淡忘之時，推出專屬糕點，不僅引起消費者的好奇，也能推廣這個深具意義的節日。

Petals adrift in the spring breeze, willows swaying in the Cold Food wind.

As the new spring is welcomed, willow catkins dance in the breeze and countless petals fall and drift. On the day of the Cold Food Festival, the east wind sways the willows in the yard — for on this day, fire is forbidden, and only cold food may be eaten. In preparation, people would make their food in advance, ready for the days ahead.

The Cold Food Festival falls close to Qingming on the traditional calendar. Where Cold Food calls for the extinguishing of fire, Qingming brings the kindling of new flame — together symbolizing the release of the old and the welcoming of the new. As the two festivals draw closer together over time, the customs of the Cold Food Festival have slowly been absorbed into Qingming, and quietly faded from memory.

The outer packaging draws its design language from Su Shi's "Two Poems on Cold Food Rain," woven into the layout with intention. The first poem captures the melancholy of spring, threading through the customs of the Cold Food Festival; the second portrays the poet's inner conflict between reality and ideals, drawing the theme of the festival even closer. For scholars wandering far from home, the Cold Food Festival could not but stir a deep longing for the places they left behind. In the midst of lingering spring rain, eating cold food alone, the weight of solitude settles in.

The simple, unadorned layout conveys the tradition and quiet sincerity of Cold Food Cake. The lines of poetry are scattered across the surface in varying sizes, arranged vertically and horizontally, as if whispering of life's distances, near and far. May we all, in these moments of remembrance, cherish the food before us and give thanks to those who once fought for the wellbeing of the people.

The Cold Food Festival carries with it a wealth of history: a tribute to loyal ministers, and a moment of reflection on the consequences of heeding slander. As the festival gradually fades from public memory, Shaanxi Thirteen remains steadfast in championing Chinese cultural heritage. The launch of this exclusive Cold Food pastry not only sparks curiosity among consumers, but also shines a light on a festival rich with meaning, deserving to be remembered.