Branding Identity Design & Packaging Design
Executive Creative Director
Ying-Fa Wang
Executive Project Director
Hsiu-Ju Hsu
Art Director + Designer
Cih-Wan Wang
Shao-Chun Liao
Ting-Ju Lin
Project Planning
Chih-Chia Chang
Published on 12.03 2025
Branding Identity Design & Packaging Design
品牌用最高規格去細心珍視燕窩這份「自然的恩賜」， 以人道採摘、手工挑毛、低溫鮮燉，將自然的純粹化作每日可享的滋養。
在這次為御燕軒品牌規劃中，美可特透過年輕化的色系與設計語言，和市場做出鮮明區隔。讓燕窩品牌有嶄新的風貌。以御燕軒「可靠、安心、純粹」的品牌核心為主軸，形象塑造上整體風格以抽象而現代的語彙，詮釋品牌所追求的溫潤而自然氛圍，傳遞御燕軒引領時代、創造燕窩常伴的生活方式。
Logo 設計與色彩規劃以 #燕巢褐 作為主色，呼應品牌承襲傳統並以現代工藝完善品質的精神，並搭配柔白、米棕和赭紅平衡視覺、形塑燕窩的柔和意象，傳達安心與信任感；在視覺概念上，以簡約色塊交織出燕子翱翔天際的軌跡，營造柔和又俐落的雅緻氣質。
整體包裝設計版面緊密延續品牌形象。我們運用手工濕裱盒與字體燙金印刷，提升視覺與觸感的細膩度；提袋手把則以緞帶輕巧點綴，強化精緻感。瓶器選用具玻璃質感和東方意象的造型 ，我們運用每一個設計巧思，充分體現「御養生活」的精緻與品味。
在每一次品味之中，感受自然的恩賜，讓純粹與安心悄然流淌，陪伴你踏上溫潤的生活儀式。
Starting with a philosophy of Natural, Nourishing Lifestyle (自然御養生活), we redefine the elegance and trust of the edible bird's nest brand.
The brand cherishes edible bird's nest as a "Gift from Nature" using the highest standards: ethical harvesting, meticulous hand-cleaning of feathers, and low-temperature fresh stewing. This transforms nature's purity into a daily, accessible source of nourishment.
Brand Identity: Modern Purity and Trust
In planning the identity for Yuera, victor Design created a clear distinction in the market through a youthful color palette and modern design language, giving the edible bird's nest brand a fresh new look. Focusing on the brand's core values of "Reliable, Assuring, and Pure", the overall image adopts an abstract and contemporary visual vocabulary. This interprets the warm and natural atmosphere the brand pursues, conveying Yuera's role in leading an era and creating a lifestyle where edible bird's nest is a constant companion.
Logo and Color Strategy
The logo design and color planning use #Nest Brown (燕巢褐) as the primary color, echoing the brand's spirit of honoring tradition while perfecting quality with modern craftsmanship. This is balanced with soft white, beige-brown, and ochre red to shape the gentle imagery of the edible bird's nest, conveying a sense of assurance and trust. Visually, simple color blocks are interwoven to depict the trajectory of a swallow soaring in the sky, creating a soft yet sharp aesthetic of refined elegance.
Packaging and Details
The overall packaging design closely follows the brand image. We utilize hand-laminated boxes and hot-foil stamping for the typography to enhance visual and tactile delicacy. The tote bag handle is lightly accented with a ribbon to reinforce the sense of luxury. The bottles are chosen for their glass-like texture and Eastern-inspired shape. Every design detail is a thoughtful expression of the refinement and taste of a "Nourishing Lifestyle (御養生活)".
With every savoring moment, one feels the gift of nature, allowing purity and assurance to flow gently, accompanying you on a warm, nourishing life ritual.
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