真食款待，溫暖如家
Meetrue, your true taste

前期，美可特與夥伴深入梳理品牌定位及核心價值，聚焦品牌希望在日常餐食中提供安心的好選擇，並嚴選可溯源的優質在地食材，以減法調味展現食材真味為核心的料理哲學。
過程中團隊專業、用心又陽光自信的氣質令人印象深刻。我們將這份感受化為設計語言，透過識別系統與色彩，讓品牌調性得以具體呈現。

｜品牌命名｜

「寓廚」二字承載著家的溫度，也蘊含「御廚」的精緻、「遇廚」的緣分，期望在日常之中，以真心款待回應每一份對好食材的渴望。

｜識別設計｜

以溫暖、正向的品牌語調作為核心，標誌中的星光，象徵餐桌上的一盞燈火，而品牌字母 m 轉化為屋簷意象，也像是聳立的山峰象徵食材取自自然，整體視覺勾勒出家的輪廓與溫暖陪伴，呈現令人安心的品牌印象。
中文字骨的橫筆細、豎筆粗的對比帶出以宋體為基礎的優雅，強化弧形線條結構及利落的切角收邊，整體識別展現出如同建築結構般的硬朗與精緻，象徵品牌帶給消費者一個穩固明亮的空間。

｜色彩策略｜

整體風格明亮，以溫潤的橘色為主要色系，色調取自炙火的熱度與餐桌燈光的暖意，在視覺上同時傳遞料理的溫度與食材的真實感。
輔色則以陽光金、和質感的米色搭配，整體打造專業友善、簡潔、穩定的形象風格。

從第一口濃郁香氣到最後一口營養滿足，寓廚用心呈現，日常卻不平凡的健康美味。

True Food, Warmly Served — Meetrue, your true taste.

In the early stages of the project, Mecote worked closely with the Meetrue team to thoroughly define the brand positioning and core values. The focus was clear: to offer trustworthy, wholesome choices for everyday dining, built on carefully sourced, traceable local ingredients and a culinary philosophy centered on subtraction  letting the true flavor of each ingredient speak for itself. Throughout the process, the team's professionalism, warmth, and bright, confident character left a lasting impression. We translated that energy into design language, giving the brand's tone and personality a concrete visual form through the identity system and color palette.

｜ Brand Naming ｜

The name "寓廚" carries the warmth of home within its characters, while holding the refinement of "御廚" (the imperial kitchen) and the serendipity of "遇廚" ( encounter with a chef). It speaks to a heartfelt hospitality in the everyday answering every longing for good, honest food with sincerity.

｜ Identity Design ｜

Built on a warm and positive brand tone, the star within the logo symbolizes a single light on the dining table, while the brand letter "m" is transformed into the form of a rooftop  and at once, a mountain peak, evoking ingredients drawn from nature. Together, the visual elements outline the contour of home and the comfort of companionship, creating a brand impression that feels reassuringly familiar.

The Chinese typeface pairs thin horizontal strokes with bold verticals, drawing from the elegance of Song typeface as its foundation. Reinforced arc structures and clean, precise cut-corner endings give the overall identity an architectural solidity and refinement, symbolizing the stable and luminous space the brand offers its consumers.

｜ Color Strategy ｜

The overall aesthetic is bright and warm, anchored in a soft, rich orange drawn from the heat of open flame and the glow of dining table light  conveying both the warmth of cooking and the authenticity of the ingredients. Complementary tones of sunlit gold and warm beige round out the palette, creating an image that feels professional yet approachable, clean, and grounded.

From the first rich, fragrant bite to the last nourishing mouthful, Meetrue presents food with care  everyday, yet anything but ordinary.