＃re‧循環保養

Ruijia 堅持「真實、純淨、有感」三⼤原則， 提供每⽇都能安⼼補充的⾼品質保健食品；並提出「re‧循環保養」，以Replenish｜營養補充‧Repair｜精準修復 ‧Renew｜嶄新美麗三大面向出發，打造全方位保健、保養品牌。。

美可特團隊在和團隊深入挖掘出核心之後，操刀露奇亞 UC-II® 關鍵顧力的包裝設計。新品同樣添加露奇亞強力的膠原蛋白成份，在視覺上將象徵循環保養的識別 re 尾端加入圓點，並以相互串連且漸變的圓形表現 UC-II®的關節修復力，並運用視覺圖像強調與其他產品的差異。

色彩計畫上則珊瑚橘色系為主，強調產品的功能性與有感的日常保養，帶給消費者充滿能量鮮活且溫暖好親近的感受。

攝影計畫以各種不同的球體、彈簧網狀等展現 UC-II®的修復力，整體畫面以輕透、乾淨為主，展現品牌安心、專業的形象。

#re‧Cycle Skincare

Ruijia upholds three founding principles: authentic, pure, and genuinely effective, delivering high-quality health supplements that can be taken with confidence every day. The brand introduces "re‧Cycle Skincare," a holistic approach to health and beauty built around three pillars: Replenish for nutritional support, Repair for targeted restoration, and Renew for radiant transformation.

After an in-depth discovery process with the Ruijia team to uncover the brand's core, Victor Design took the lead on the packaging design for Ruijia's UC-II® Joint Support product. The new product carries Ruijia's signature collagen formula, and visually, a circular dot is added to the tail of the "re" symbol that represents the brand's cycle skincare concept. Interconnected, gradient circles express the joint-restoring power of UC-II®, while visual imagery is used to clearly distinguish this product from the rest of the lineup.

The color strategy centers on a coral orange palette, emphasizing the product's functional efficacy and the tangible results of daily care, conveying an energetic warmth and approachability that resonates with consumers.

The photography concept draws on various spherical forms and spring-like mesh structures to visualize the restorative power of UC-II®. The overall visual tone is light, transparent, and clean, projecting a brand image of reassurance and professional credibility.