Rivsea
Baby & Toddler Fruit Puree
Packaging System
Client | Rivsea
Executive Creative Director
Ying-Fa Wang
Executive Project Director
Hsiu-Ju Hsu
Art Director + Designer
Cih-Wan Wang | Szu-Ying Lu
Project Planning
Yen-Chi Chang
Published on 2026/08/20
Project Start Date 2019/11
Rivsea
Baby & Toddler Fruit Puree
Packaging System
#每一口都是媽媽的堅持
禾泱泱 Rivsea 為專業嬰幼兒輔食品牌,取自世界各地的純淨原料,堅持提供食物原型營養無多餘添加,並以嚴謹的分齡制度規劃各階段所需的營養輔食。
本次由美可特設計的嬰幼兒果泥系列包裝,產品特色是嚴選多元蔬果黃金搭配,打造高營養濃縮果泥。包裝設計上延續品牌標誌性的深藍色調,將新鮮蔬果圖像與大面積繽紛色塊碰撞;
並且搭配品牌靈魂 IP「泱泱獅」根據產品分齡及調性呈現不一樣的可愛型態,以水果意象作為造型,呼應果泥各系列的產品特色。整體視覺以活潑的色彩語彙,呈現嬰幼兒產品的童趣與溫暖調性。
#Every Bite, a Mother's Devotion
Rivsea is a professional infant and toddler complementary food brand, sourcing pure, clean ingredients from around the world. Committed to providing whole-food nutrition with no unnecessary additives, the brand follows a rigorous age-based system to plan the right nutritional support at every stage of development.
The infant and toddler fruit puree series packaging, designed by Victor Design, features a carefully curated selection of diverse fruits and vegetables in golden combinations, crafted into highly nutritious concentrated purees. The packaging design carries forward the brand's signature deep navy tone, bringing fresh fruit and vegetable imagery into vibrant collision with large, colorful blocks of color. The brand's beloved mascot "Yangyang Lion" is reimagined across different age groups and product personalities, each variation taking on an adorable form inspired by fruit motifs, echoing the character of each product line within the puree series. The overall visual language is lively and warm, capturing the playful and nurturing spirit of a product made for the youngest of hearts.






